Safaricom has partnered with the Nairobi Securities Exchange (NSE) to launch Ziidi Trader, a new mobile platform that allows Kenyans to buy and sell shares listed on the NSE directly through the M-PESA app.
The platform, unveiled on Monday, marks a major step in expanding access to Kenya’s capital markets by making stock trading simple, secure, and available to millions of mobile users across the country.
Ziidi Trader operates under the oversight of the Capital Markets Authority, offering investor protection, transparency, and support for informed, long-term investing. It is the latest addition to Safaricom’s growing Ziidi Investment Platform, which previously introduced Ziidi Money Market Fund and Ziidi Shariah.
Read Also: The Sh10.8B Red Flag: Talanta Sports City Cost Soars Past Treasury Limits
Speaking during the launch, Safaricom CEO Peter Ndegwa said the new service is designed to help ordinary Kenyans grow their wealth.
“Ziidi Trader is a powerful step in democratizing wealth for our customers. For eighteen years, M-PESA has transformed how Kenyans live, work, and do business. Today, we are extending that impact to how our customers build and grow their wealth,” Ndegwa said.
By integrating NSE trading into the M-PESA ecosystem, Ziidi Trader allows users to buy and sell shares, track their portfolios, and access market insights within the app. Customers can also invest in corporate bonds, giving them more ways to diversify their portfolios.
NSE Chief Executive Officer Frank Mwiti said the partnership will bring the stock market closer to everyday Kenyans.
Read Also: Tokyo in Nairobi? Kenya Turns to Japanese Expertise to Transform Urban Traffic
“By making NSE trading available through M-PESA, we are making it easier for more people, both locally and abroad, to invest and play an active role in Kenya’s economic growth,” Mwiti said.
Ziidi Trader is accessible on the M-PESA app under the Financial Services tab. After accepting the terms and conditions, customers can begin investing from as little as one share.
The platform supports Safaricom’s broader digital and financial inclusion agenda, while complementing the NSE’s push to modernize market access and promote investment education.
Read Also: Retirees Warn Young Kenyan Workers: Don’t Wait Until Retirement to Build Your Home
Ziidi Trader is now live, offering millions of Kenyans a fully digital way to participate in the country’s financial markets and build long-term wealth.
